Lida Zeitlin-Wu is a scholar of media, race, and visual culture whose work explores the rationalization of sensory experience and selfhood under techno-capitalism. She received her PhD in Film & Media from UC Berkeley in 2022 and is currently a DISCO Network Postdoctoral Research Fellow based at the University of Michigan’s Digital Studies Institute. Her book project, Seeing by Numbers, tells the story of how something as subjective and ephemeral as color came to be seen as standardized. Her writing appears or is forthcoming in Camera Obscura, Frames, Adaptation, and elsewhere, and with Carolyn L. Kane, she is the coeditor of Color Protocols: Technologies of Racial Encoding in Chromatic Media (forthcoming from MIT Press in 2025).