The costs of events such as the SolarWinds hack, the Colonial Pipeline ransomware attack, and countless other hacks and breaches continue to mount, yet cybersecurity largely remains the domain of technical experts. To make progress on the critical digital security problems of the next decade, cybersecurity will need to garner broader appeal. But where is the social movement that will reshape cybersecurity?

We have a ready playbook for movement building from another complex problem: climate change. Despite frustrations and setbacks, over decades climate advocates have refined a strategy of public engagement and mobilization, demonstrably shaping climate policies and behaviors. The passage of the most significant federal investment in clean energy and climate change mitigation measures to date in the U.S. Senate just last week is a testament to the movement’s long term commitment