Alberto Lusoli is the deputy director and postdoctoral researcher at the Digital Democracies Institute in Vancouver, Canada. His research develops at the intersection of media studies, science and technology studies, and critical management studies. Through his work, he analyzes how the diffusion of digital means of production is reshaping organizations and how such transformation is, in turn, constituting new professional cultures. In his forthcoming book, “Make, Fail, Repeat, Creative labor in the Startup Age,” (Palgrave Macmillan, 2024) Lusoli explores how the concept of “start-up” has transcended its primary meaning as a synonym for early-stage, hi-tech company to become a managerial discourse helping creative workers to grapple with the uncertainty and precarity of creative labor. His research was supported by the Mozilla foundation through the Open Leader program and by the Canadian Social Science and Humanities Research Council. In his most recent work, Lusoli is investigating how the diffusion of AI in the so-called creative industries transforms workflows, impacts labor relations, and affects the very definition of what it means to be a creative professional.