Social Science Research Council Research AMP Mediawell
Citation

The People Formerly Known as the Audience

Author:
Rosen, Jay
Year:
2020

The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.