Social Science Research Council Research AMP Mediawell
Citation

Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity

Author:
Roth, Lorna
Publication:
Canadian Journal of Communication
Year:
2009

"Until recently, due to a light-skin bias embedded in colour film stock emulsions and digital camera design, the rendering of non-Caucasian skin tones was highly deficient and required the development of compensatory practices and technology improvements to redress its shortcomings."