Help Wanted 2010: An Examination of New Media Skills Required by Top U.S. News Companies

Wenger, Deb Halpern; Owens, Lynn C; Thompson, Patricia
Electronic News

A revolution in delivery methods for news and information has created an urgent need for journalism educators to define critical skills for success in the profession. A content analysis was conducted over three-month periods in 2008 and 2009 for all employment opportunities posted by the top ten American newspaper and broadcast journalism companies. More than fourteen hundred postings were coded to determine the most desirable skills and attributes for job candidates. Researchers identified important changes from year to year, including an increased emphasis on Web/multimedia skills for broadcast newsrooms and the emergence of social media and mobile content delivery as desired skills.