Despite Usage Declines, X Remains ‘Stickier’ than First Thought

Perez, Sarah

Despite overall declining usage since Elon Musk’s acquisition, X’s hold on the microblogging market may be stickier than first thought. The app formerly known as Twitter saw its daily active users drop 16% in September, according to The Wall Street Journal, citing data from research firm Sensor Tower. The firm also said that the average time spent daily per user also fell 2% year-over-year in the third quarter. However, another firm has a slightly different view on X’s metrics, finding that the time U.S. daily active users are spending on X has actually been growing, and the usage by X’s U.S. power users remains largely unchanged...