dataDouble:a browser extension & digital portraiture project by roopa vasudevan

dataDouble is a project designed to illuminate the ways in which our identities are reduced and flattened by data collection. Finding inspiration in the concept of the “data double”, a likeness developed out of the digital traces that we (voluntarily or involuntarily) leave behind in our day to day interactions with technology, the project seeks to translate an individual user’s browsing data into a visual interpretation of how they are seen in the eyes of those extracting their information.