Concrete Recommendations for Cutting Through Misinformation During the COVID-19 Pandemic

The COVID-19 pandemic presents multifaceted challenges for the US health care system. One such challenge is in delivering vital health information to the public—a task made harder by the scourge of health misinformation across the information ecosystem (Southwell et al., p. S288 in this issue of AJPH, and Southwell et al.1). I offer concrete recommendations for public health information officers and communication professionals drafting communication campaigns for health agencies and health organizations to maximize the chance that timely health advisories reach the public.