The White House issued a call for artificial intelligence systems to be developed with built-in protections Tuesday, even as the tech industry barrels forward in an AI free-for-all.

Why it matters: Automated systems can influence or even determine important aspects of Americans’ lives, including healthcare, employment, housing and education. In the U.S., government regulations covering the new technology remain minimal or nonexistent.

Driving the news: The Blueprint for an AI Bill of Rights, released Tuesday by the Office of Science & Technology Policy, describes 5 principles that should be incorporated into AI systems to insure their safety and transparency, limit the impact of algorithmic discrimination, and give users control over data.