In 2017, Holliday contributed to a RAND report warning that resolving bias in machine learning requires hiring diverse teams and cannot be fixed through technical means alone. In 2020, he helped found the nonprofit Black in Robotics, which works to widen the presence of Black people and other minorities in the industry. He thinks two principles from an algorithmic bill of rights he proposed at the time could reduce the risk of deploying biased robots. One is requiring disclosures that inform people when an algorithm is going to make a high stakes decision affecting them; the other is giving people the right to review or dispute such decisions. The White House Office of Science and Technology Policy is currently developing an AI Bill of Rights.

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